A young man with dark hair and a slight smile standing in front of a red brick wall, wearing a dark blue shirt, with crossed arms.

I help consumer health startups
grow with speed velocity

Hello, I’m Alan

I’m a data-driven product growth expert with 12+ years of experience scaling consumer startups. I operate at the intersection of Product x Marketing, helping startups convert & retain high value customers to drive predictable growth.

Patients have more options, but also more noise, than ever before.

What this means for consumer health startups:

  1. Rising customer acquisition costs (CAC) due to increased competition and ad targeting limitations.

  2. Constantly shifting landscape of products and regulatory guidelines impacting positioning and new patient intake.

  3. Evolving patient demands around health goals, which requires new ways to attract, activate, and retain customers.

I provide Product Growth as a Service to brands that want to stand out in an increasingly crowded space and stay ahead of the growth curve.

~ Signature Program ~

Product Growth Sprint

OVERVIEW: In 4 weeks, know exactly which of your customers drive highest LTV, figure out what separates them from everyone else, and reverse engineer insights into marketing & product experiments you can run immediately to scale growth.

BEST FOR: Consumer health startups in growth mode with 12+ months of customer data.

HOW IT WORKS:

  • WEEKS 1-2 (Audit): I’ll deep dive into your data to understand your growth baseline, unit economics, and customer segments driving the highest value for your business.

  • WEEK 3 (Strategize): Leveraging earlier insights, I’ll identify the top opportunity gaps and growth levers that can drive outsized impact, and create a prioritized roadmap to execute against them.

  • WEEK 4 (Execute): I’ll guide you in implementing the strategy, launching experiments, and tracking impact against growth goals.

WHAT YOU GET:

  1. LTV & unit economics analysis

  2. Segmentation analysis: who your best customers are and why

  3. Prioritized growth roadmap

  4. Ready-to-launch experiment plans

  5. Weekly working sessions + final strategy readout

Learn more

Other services

  • Diagnostic Sprints

    Get a pulse check on where your product stands: I’ll conduct a full audit of your product experience, data, and competitors, to surface top areas of opportunity.

    Learn More

  • Fractional Consulting

    Get strategic, hands-on support: I work with a select number of clients as an embedded senior leader on the team who sets direction and drives execution to achieve growth outcomes.

    Learn More

  • Alan is deeply customer- and data-driven, and his work delivered measurable impact across multiple business areas.

    Jessica Prager
    SVP Product @ Ro

  • Alan went above and beyond... deliverables were much more contextualized than we often see with consultants.

    Justin Larkin, MD
    Chief Product Officer @ Sprinter Health

  • Alan consistently brings structure, clarity, and thoughtful rigor to every project he touches.

    Tina Wu, MD, MBA
    Founder, Chief Medical Officer @ various startups

  • Alan provided grounded and thoughtful insights that helped us make headways for our fundraising round.

    Arian Razzaghi
    Founder, CEO @ Dearest Care