A young man with dark hair and a slight smile standing in front of a red brick wall, wearing a dark blue shirt, with crossed arms.

I help consumer health startups
grow with speed velocity

Hello, I’m Alan

I’m a data-driven product growth expert with 12+ years of experience scaling consumer startups. I operate at the intersection of Product x Marketing, helping startups convert & retain high value customers to drive predictable growth.

Patients have more options, but also more noise, than ever before.

What this means for consumer health startups:

  1. Rising CAC from increased competition and ad targeting limitations.

  2. Evolving patient demands, requiring new ways to attract, activate, and retain customers.

  3. Balancing top-line growth with unit economics in order to scale sustainably.

I provide Product Growth as a Service to brands that want to stand out in an increasingly crowded space and stay ahead of the growth curve 📈

~ Signature Program ~

Product Growth Sprint

OVERVIEW: In 4 weeks, know exactly which of your customers drive highest LTV, figure out what separates them from everyone else, and reverse engineer insights into marketing & product experiments you can run immediately to increase your target growth metric by >25%.

BEST FOR: Consumer health startups in growth mode with 12+ months of customer data.

HOW IT WORKS:

  • WEEKS 1-2 (Audit): I’ll deep dive into your data to understand your growth baseline, unit economics, and customer segments driving the highest value for your business.

  • WEEK 3 (Strategize): Leveraging insights, I’ll identify the top opportunity gaps and growth levers that can drive outsized impact, and create a strategic roadmap to execute against.

  • WEEK 4 (Execute): I’ll guide you in implementing the strategy, launching experiments, and tracking impact against growth goals.

WHAT YOU GET:

  1. LTV & unit economics analysis

  2. Segmentation analysis: who your best customers are and why

  3. Prioritized growth roadmap to scale impact

  4. Ready-to-launch experiment plans

  5. Weekly working sessions + final strategy readout

Learn more

Other services

  • Diagnostic Sprints

    Get a pulse check on where your product stands: I’ll conduct a full audit of your product experience, data, and competitors, to surface top areas of opportunity.

    Learn More

  • Fractional Consulting

    Get strategic, hands-on support: I work with a select number of clients as an embedded senior leader on the team who sets direction and drives execution to achieve growth outcomes.

    Learn More

  • Alan is deeply customer- and data-driven, and his work delivered measurable impact across multiple business areas.

    Jessica Prager
    SVP Product @ Ro

  • Alan went above and beyond... deliverables were much more contextualized than we often see with consultants.

    Justin Larkin, MD
    Chief Product Officer @ Sprinter Health

  • Alan consistently brings structure, clarity, and thoughtful rigor to every project he touches.

    Tina Wu, MD, MBA
    Founder, Chief Medical Officer @ various startups

  • Alan provided grounded and thoughtful insights that helped us make headways for our fundraising round.

    Arian Razzaghi
    Founder, CEO @ Dearest Care