Embedded Leadership. Growth Outcomes.

I partner with consumer startups to identify where their growth systems are constrained, realign clear priorities, and drive execution towards scalable growth and profitability.

Service Offerings

  • Growth Diagnosis

    Understand your bottlenecks: I’ll identify your biggest opportunity gaps, helping drive focus on where to invest your team’s efforts.

  • Ruthless Prioritization

    Focus your growth strategy: I’ll establish a prioritization framework to ensure you’re sequencing the right bets that will move the needle.

  • Rapid Prototyping

    Ship faster: I’ll cut down the time between idea → working prototype → customer facing product, so you can experiment and learn faster.

  • Fractional Leadership

    Get strategic, hands-on support: I’ll be an embedded senior leader on your team who sets direction and drives execution to achieve growth outcomes.

  • Alan consistently brings structure, clarity, and thoughtful rigor to every project he touches.

    Tina Wu, MD, MBA
    Founder / Chief Medical Officer @ various startups

  • Alan helped create focus in the chaos of building a startup. 100% worth the cost.

    Take Kurosawa
    Founder, CEO @ AkiyaMart

  • Alan is deeply customer- and data-driven, and his work delivered measurable impact across multiple business areas.

    Jessica Prager
    SVP Product @ Ro

  • Alan went above and beyond... deliverables were much more contextualized than we often see with consultants.

    Justin Larkin, MD
    Chief Product Officer @ Sprinter Health

Get started with a free consultation